About us
The Collecting Group is the digital-first platform for the premium and collectible car and watch auction experience, making it easy to buy and sell unique and sought-after items worldwide.
Who are we?
The Collecting Group is the digital-first platform for the premium and collectible car and watch auction experience, making it easy to buy and sell unique and sought-after items worldwide.
Founded in 2019 by Edward Lovett, The Collecting Group has grown rapidly to become the leading online auction platform for enthusiast, premium and collectible cars globally.
Our customer proposition is highly differentiated, based on expert curation and efficient, transparent and low-cost transactions. Our listing service drives significant savings for sellers when compared to live auctions.
Using proprietary technology built in-house, we expanded into the premium online watch auction market in 2021 delivering the same exceptional results for our customers.
Our platform now has more than 285,000 registered users, has sold more than 23,000 lots, and has generated more than $1 billion for our sellers.
The Collecting Group is headquartered in London, UK, with operations across continental Europe, APAC and Australia, supported by additional offices in Germany and Australia.
Achievements
2025
- January A steel Porsche 934 sculpture sells for £201,000
2024
- December Over $1 billion in cars and watches sold
- November More than 2,000 Porsche 911s sold on Collecting Cars
- August Collecting Cars instagram account hits 300k followers
- June Collecting Cars sells NSW Heritage Number Plate '54' for A$1,300,000
- June The Collecting Group named one of the UK's top 50 fastest-growing founder-led companies
- May Worldwide Coffee Run - more than 10,000 attend in 9 countries across Asia, Austalia, North America and Europe
- April Collecting Cars sells its 750th Ferrari
- February Collecting Cars sells its 1,000th Mercedes-Benz
- February One-owner Porsche 993 Carrera RS sells for £456,000 - a world auction record
2023
- November Ex Rod Stewart Ferrari F50 sold in the UK for £2,940,500
- October The Collecting Group hosts its official market launch in Hong Kong
- May Collecting Cars sells its 500th Land Rover
- March Porsche 992 GT3 Touring '70 Years Porsche Australia Edition' sells for A$670,500 - a world auction record
2022
- October Watch Collecting surpasses 1,500 sales to date
- October A 2015 Porsche 918 Spyder sells for £1,070,000 via Deal Now, our most expensive car sold in the UK
- February The Collecting Group hosts its official market launch in Dubai
2021
- September Record sale: 1954 Rolex Submariner 6200 sells for £205,500
- July Record sale 1993 Rolex Submariner with Lapis Dial sells for £64,200
- July First +$1M car sells: A Porsche 918 Spyder Weissach Package sells for $1,405,000
- May The Leonard Collection: 38 vehicles, all at no reserve, earns the seller £7,5M in one night
- March 2016 Patek Philippe Nautilus 'Double Sealed' sells for £82,500
- March Watch Collecting launches
- February 1975 Porsche 911 (930) sells for $410,000 setting a new record price for the model
2019
- June First car sold on Collecting Cars